How Korem uses HERE Traffic Data for Business Intelligence

korem built with here technologies traffic data

HERE Traffic Data provides real-time and historical traffic information to keep drivers informed and on the move. This comprehensive data set is built with a network of sensors, connected vehicles, and other sources, and it provides accurate insights into traffic flow, incidents, and patterns across more than 75 countries. HERE Traffic API can be used to build applications that optimize route planning, enhance logistics operations, improve urban mobility, and deliver timely traffic updates. In this blog post, we’ll explore various use cases of how Korem, a leading geospatial data and software provider since 1993 and a partner of HERE for over 20 years, uses HERE Traffic data and API. By integrating HERE's high-quality data with their expertise, they enable clients to better understand and optimize their operations and performance.

With HERE Traffic Data, Korem uses both historical traffic data (spanning five years) and HERE Real-Time Traffic data (24-48 hours). It is highly valuable for understanding traffic patterns over time and making predictions. In most cases, they just use the traffic count, because customers want to understand how many people can be attracted to their location. It’s useful for the selection of new sites, to help in performance analysis on existing sites and competition analysis. Building a new site or relocating costs millions of dollars, so choosing the right location is really important, and companies want to minimize the risk of mistakes by supporting their decision with data. Traffic data is one ingredient Korem uses, among a range of data, to help the customer make the right decision.

Use Cases of HERE Traffic Data

1. Retail Site Selection and Performance Analysis

Retailers need to understand potential traffic to optimize site selection and assess the performance of existing locations. Korem integrates HERE Traffic Data (Historical traffic data, near-real-time traffic data) and HERE street networks with other datasets to provide a comprehensive view of traffic patterns. This helps retailers make informed decisions on where to open new stores or how to improve existing ones. The traffic data acts as a critical parameter among others, allowing clients to better estimate the number of potential customers and avoid costly mistakes. The customers for site selection are generally retail clients, especially in fuel retail sectors, such as Shell, Chevron, Marathon, and ExxonMobil; an banking clients, like BMO.

2. Demand Forecasting in Retail and Wholesale

Accurate demand forecasting is crucial for optimizing retail inventory and sales strategies, especially in fuel retail. Korem uses HERE’s historical Traffic Data to forecast demand and manage stock levels. By analyzing traffic patterns, Korem can help customers take better data driven decision for instance help refine the models for predictive fuel demand to be more accurate, ensuring better resource allocation.

Using HERE data and Korem expertise, customers benefit from improved operational efficiency, better risk management, and enhanced decision-making capabilities. The exceptional complementarity between HERE Technologies and Korem enables us to multiply our knowledge of location data and the industries using them, enabling our customers to shine.

Yan Trudeau

Principal Products Manager at Korem

3. Traffic Congestion Analysis for Retail Locations

A retail client faced challenges related to traffic congestion near its new location. They wanted an overview of the congestion caused by trucks. Korem analyzed HERE Traffic Data specific to trucks (where you can separate the data to see only cars or only trucks) and compared it with the client’s existing data. The analysis confirmed the client's observations that there is an increase in trucks, providing reassurance and validating their data.

4. Whitespace Analysis for Retailers

When searching for new locations, retailers need to avoid cannibalizing their own stores or being overtaken by competitors. Korem uses HERE’s historical Traffic Data as part of a broader whitespace analysis to help retailers strategically place new stores while avoiding competition with existing locations. In urban areas, Korem combines traffic data with other datasets, such as demographics, to account for different modes of transportation.

Whitespace analysis showing clients gas stations trade areas in violet around the major exits on speedways in Houston Texas,

with monthly average traffic values shown in a scale of yellow to red.

5. Public Sector Use Case: Bus Route Optimization

A public sector client needed to optimize bus routes based on traffic congestion. Korem used HERE Traffic data (near-real time data, historical data) and speed data to build a model that optimizes bus routes based on real-time congestion patterns. This allows for more efficient public transportation systems.

In Closing

Korem has developed an expertise in processing HERE Traffic Data, addressing complex challenges across different sectors. They have a wealth of knowledge in fuel retail. In discussions with their long-standing customers, Korem realized that using HERE Traffic Data could provide insight into trends on sites. With their expertise in Data as a Service, Korem takes HERE data and the customer data (their locations and competitors) to slice and dice it, give facts to give the answers they need to make better decisions.